CEO Message

February 2010 CEO Letter - U.S. Version

Scientifically Validated, Breakthrough Health Products

Dear Friends,

When I was 15 years old, my mom was healed of a crippling case of osteoporosis through the use of nutritional supplements. My mom’s life was saved after two medical doctors told her nothing could be done to help her. Ever since that time, I’ve been a passionate advocate of the role good nutrition can play in our lives and I’ve dedicated my life to sharing the good news of nutrition throughout the world.

Over the past 30 years, I’ve seen many nutritional products come and go. The vast majority of products that “go” have very little science behind them. The great majority of products that “stick” are those with very good scientific evidence backing them up. That’s why at FreeLife, our guiding mantra is scientifically validated breakthrough products. In fact, I would go so far as to say that no direct selling company I am aware of has the scientific rigor validating the efficacy of its products as FreeLife does. Let me highlight four areas that prove this point:

1. GoChi® research: The science behind the world’s Number 1 goji juice has been independently validated by acceptance and publication of three FreeLife human clinical studies in peer-reviewed medical and scientific journals. The expert independent judges of these highly regarded journals have verified that GoChi delivers 19 significant and wide-ranging improvements for health and wellness.
    
2. TAIslim™ research: The remarkable weight loss results seen with TAIslim have captured the attention of the international obesity research community. In fact, FreeLife’s Chief Scientific Officer Dr. Haru Amagase was recently invited to present our research at an important obesity conference in Washington, D.C. There, he demonstrated how TAIslim safely and effectively reduces body fat, increases metabolic fat burning, and has a positive impact on blood pressure, blood sugar, and heart rate.
    
3. Jule of the Orient™ research: Our patent pending and clinically tested tonic is based on jiaogulan, an Asian rainforest herb whose traditional use is backed by more than 300 scientific research papers attesting to profound and diverse health and wellness benefits unprecedented by any plant in nature. Studies on Jule have shown metabolic energy enhancement 16 times greater than ordinary jiaogulan. Our ongoing research has also shown significant improvements in microcirculation, which is vital for the proper nutrition of each of the body’s 10 trillion cells.
    
4. Scientific Advisory Board: As part of FreeLife’s ongoing commitment to developing the industry’s most innovative, effective, and scientifically validated health and wellness products, we have assembled an independent Scientific Advisory Board (SAB) composed of renowned experts from leading universities and research centers around the world. They are:
   • Antioxidant expert Carmia Borek, Ph.D. – Tufts University School of Medicine, Boston, Massachusetts
   • Cardiovascular expert Julie Hazel Campbell, Ph.D., A.O., FAA – University of Queensland, Australia
   • Eminent pharmacognosist Norman Farnsworth, Ph.D. – University of Illinois at Chicago
   • Noted Professor of Pathology and “Father of Jiaogulan” Jialiu Liu, M.D. – Guiyang Medical College, China
   • Expert immunologist Dwight M. Nance, Ph.D. – University of California at Irvine and University of Manitoba, Canada
   • Photoimmunologist Vivienne Elizabeth Reeve, Ph.D. – University of Sydney, Australia
   • Nutrition and internal medicine expert Richard S. Rivlin, M.D. – Weill Cornell Medical College, New York

I am really pleased to announce our newest SAB member, leading obesity researcher Marie-Pierre St-Onge, Ph.D. – Columbia University, New York. Dr. St-Onge is a rising superstar in the world of obesity research and we could not be more thrilled that she has joined the FreeLife Family.

She is a faculty member of Columbia University and has conducted research at the New York Obesity Research Center. Dr. St-Onge studies various food components for body weight control and cardiovascular disease prevention through energy balance, thermogenesis, and appetite/food intake, as well as on metabolic risk factors, such as lipids, insulin, and glucose in overweight men and women. She examines energy expenditure, using the same hand-held device for measuring energy expenditure that is used in our TAIslim study. Dr. St-Onge’s curriculum vitae includes numerous awards, publications, and book chapters.

Our commitment to breakthrough, scientifically validated products is stronger than ever. We will continue our ground-breaking research as we develop the most cutting-edge, scientifically validated products to dramatically improve your health.

In fact, in April we will be announcing the newest addition to the TAIslim product line that will help people achieve their weight loss goals faster, easier, and more effectively than ever before! It’s new, different, novel, and scientifically validated. It will create a frenzy of excitement throughout the entire company. Kevin and I have already been losing sleep over this announcement!

You will not find more effective nutritional products, anywhere, at any price. Our goal is to bring the best that nature and science have to offer to bring you breakthrough health. We’ve been doing that for 15 years and we will continue to do that for the foreseeable future.

Yours in Health!